Super Bowl 50 To Set New Records For Host City
Super Bowl 50 will feature the Denver Broncos versus the Carolina Panthers, but the teams do not matter much anymore when it comes to the business of the game. This game has the opportunity to be the biggest and most profitable sporting event in the history of the United States. Even with some of the off the field issues in recent years, the NFL just continues to plow ahead. This year’s Super Bowl is going to showcase the unrivaled success of the most dominant sports league in America, if not the world. It might not be too far off to say that the Super Bowl has become the most celebrated day in America each year.
Super Bowl 50 will take place in a perfect storm of positive factors coming together at the most opportune time. Number 50 has been building for years, but this season specifically started with a major promotional push from the NFL around the game, which will be played in Santa Clara in less than two weeks. The NFL got behind what they know will be an historic moment promoting the latest installment of what is easily the most profitable annual sporting event.
There are so many contributing factors to the enormity of this year’s Super Bowl. It starts with the game being played in Northern California in the world’s technology playground. The Bay Area represents one of the most enviable business environments. It is a place where billion dollar valuations on new companies are common and wealth is seemingly created overnight. This of course means that the local tech giants have pumped a ton of money into this year’s game.
It is not only the Bay Area residents that will support this year’s game. The Super Bowl is expected to draw one million visitors and for the first time a nine day celebration rather than the usual weeklong festival will occur. The game itself will very possibly command the largest U.S. TV audience in history. Super Bowl 50 commercials are priced at almost $5 million for a 30-second commercial. Advertising revenue as a whole could top $400 million. CBS understands the importance of number 50 and plans to have 36 cameras around Levi’s Stadium, which will be able to show the fans watching at home a variety of different angles of the play, even the quarterback’s view of the field. CBS is also introducing a new replay system that will give viewers a 360-degree perspective. Yet, what is most telling as to how this game has become ingrained in American culture is that during the entire week leading up to the Super Bowl CBS will air nightly updates from San Francisco and Santa Clara.
Super Bowl 50 is leading the charge with sponsorship spending which is projected to top a record $22 million in the United States overall in 2016. Super Bowl 50 game tickets are being sold on average in the secondary market for twice the amount they were last year. Personally this will be the most people I have ever taken to the big game in my twenty years of selling and managing all-inclusive trips to the Super Bowl. My company CAA Premium Experience has been bombarded with interest dating back to 2014 for this specific game. The hype surrounding this game has turned out to be very real.
What might give this Super Bowl more exposure than the rest is the push from Silicon Valley and the technology giants who are planning on promoting this event around the world. All the big players are getting involved with the Super Bowl that is literally playing out in their backyard. These companies have the ability to leverage one of the biggest sporting events to an entire planet, something past Super Bowls have never had. For the first time, Apple has become a sponsor of the Super Bowl Host Committee. It is usually a big deal for Apple to become a sponsor of any type of event whether sports or entertainment related. The Host Committee advisory board is made up of many of the major tech executives in the world.
Super Bowl Host Committee CEO Keith Bruce told Yahoo: “Apple was the very first company of all our sponsors to step up. And the reason they did that is because they realized that it was important to Silicon Valley. It was during a bit of a transition time from Steve [Jobs] to Tim [Cook], and they told us, ‘This is the right thing to do. We’re building a mega campus that will be a stone’s throw from the stadium.”Apple also may be doing one of those $5 million Super Bowl ads this year – they have only done three Super Bowl ads ever. Apple is not the only major player to get involved. Google, Twitter, and SAP are all planning technology integrations that will help promote the big game. SAP will be highlighting one of the biggest trends on the planet taking place in 2016 around Virtual Reality. SAP will have VR headsets for interactive games for fans during the week leading up to the game. VR and the NFL will have a booth where fans can watch previous football games from 4-5 different camera angles.
The 50th anniversary of the Super Bowl is shaping up to be the most technologically advanced Super Bowl of all time. With many of the world’s biggest tech companies backing the big game, everyone from visitors to San Francisco, game attendees, and fans watching at home will experience football in a different manner. Now with the matchup decided it will be veteran Peyton Manning facing-off against the NFL’s newest flare in Cam Newton. This is just another storyline to add to the magnitude of Super Bowl 50.